With more than a decade advising on strategic communications as well as prior experience working in private equity, Sarah specializes in advising financial sponsors and advisory firms on critical communications, reputation matters and special situations. Her areas of expertise include:
She advises sponsors on strategic communications matters, including investor and media relations, narrative development, fundraising, issues management and portfolio-level developments. Her clients, which operate and invest across private equity, investment banking and infrastructure/real estate, include Blackstone, DigitalBridge, Eastdil Secured, PJT Partners and Shorenstein.
She has worked on numerous mergers and acquisitions engagements of varying complexity, size and sector focus. Sarah’s financial situation experience also includes shareholder activism mandates, as well as IPOs and de-SPACs.
Crisis and Reputation Management
Sarah has served as dedicated on-site communications counsel or acting communications head for multiple high stakes, public company crisis mandates. She is skilled at balancing day-to-day project management with developing and executing strategic priorities during both short and ongoing reputation and transformation matters.
She advises private equity firms throughout the fundraising lifecycle from new strategy launches to ongoing marketing activities, interim capital raises and final fund closes. Sarah also works closely with clients to manage LP communications around unforeseen events at both the GP and portfolio level.
Sarah joined Joele Frank in August 2023. She previously worked at Brunswick Group from 2012-2016 in New York, and again from 2020-2023 in Chicago. Before rejoining Brunswick, she worked at HBM Holdings, a privately controlled industrials conglomerate, and more recently, at Waud Capital Partners, a private equity firm investing in software, technology and healthcare services.
Sarah earned her bachelor’s degree in English from Cornell University and her MBA from the Olin Business School at Washington University in St. Louis.