Our People

Michael Freitag


Michael Freitag


For 30 years, Michael has provided strategic counsel and support to companies, individuals and institutions facing significant communications challenges and opportunities. His areas of expertise include:

Reputation Management, Media Relations and Investor Relations

He develops and helps to implement comprehensive investor relations and corporate communications programs for clients across a wide range of industries.

Crisis Communications

He has been deeply involved in a broad array of crises affecting individual companies and the broader business community, including the economic and social impact of the COVID-19 epidemic; allegations of executive misconduct, fraud and accounting irregularities; management changes; earnings surprises; data breaches; government investigations and regulatory actions; product recalls; and shareholder derivative lawsuits, mass torts and other litigation.

Restructuring & Bankruptcy

He is a widely recognized expert in helping clients develop and implement communication plans related to out-of-court financial restructurings and in-court Chapter 11 reorganizations and Section 363 asset sales. Starting with Macy’s, Leslie Fay and Marvel Entertainment in the 1990s, he has worked on hundreds of such cases. Recent matters include American Commercial Barge, Avianca/LifeMiles, Belk, Bestwall, Bon-Ton Stores, Caesars Entertainment, Car Outlet/Total Finance, Central Grocers, Constellis, Crossmark, Cumulus Media, Dean Foods, Denbury, Ditech, Ferrellgas, FTD, Global Eagle Entertainment, Libbey, Mallinckrodt, Mattress Firm, Momentive Performance Materials, Oi, Performance Sports Group, Patriot Coal, PG&E, Quorum Health, Quiznos, Sabine, Save-A-Lot, Shiloh, Skillsoft, Stearns Lending and Toys”R”Us.

Alternative Investments and Not-For-Profit Organizations

He has advised numerous private equity firms and their portfolio companies, as well as hedge funds, family offices and university endowments. He also advised a number of leading arts and educational institutions and other not-for-profit organizations.

M&A and Shareholder Activism

M&A assignments include Tech Data in its sale to Apollo and pending merger with SYNNEX; Entegris in its proposed merger with Versum; General Electric in its transaction with Baker Hughes, spin-off of Synchrony, and strategic realignment of GE Capital; MoneyGram in its proposed acquisition by Ant Financial; Cabela’s in its sale to Bass Pro Shops; VCA in its sale to Mars; and Sycamore Partners in all of its major transactions since its founding in 2011. He has also counseled numerous companies in their interactions with activist investors and unsolicited bidders.

Michael joined Joele Frank in 2011. He previously served as a Partner and leader of the Restructuring and Reorganization practice at Kekst and Company. From 1986 to 1990, he was on the editorial staff of The New York Times, where among other roles he served for two years as the news clerk to A.M. (Abe) Rosenthal, the columnist and former executive editor. He received a BA in political science cum laude from Yale University.

Michael is a former Trustee, First Vice President, and Chair of the Planning Committee of Greenwich Library, which recently completed a major renovation of its main branch and a concurrent reinvention of the programs and services it provides to patrons.