Steve Frankel Discusses Financial Crisis

Steve Frankel Discusses Financial Crisis

In the August 2013 edition of O’Dwyer’s magazine, Steve Frankel, Partner at Joele Frank, provides his perspective on how the 2008 financial crisis influenced the way public relations firms and the companies they advise represent and promote themselves. To regain trust, financial institutions have become more proactive in communicating the tangible value they deliver in simple terms the general public can understand, such as providing mortgages for first-time homeowners and veterans, lending to small businesses and underwriting exciting new companies. Frankel says: “Smart CEOs and their communications advisors are taking the right approach by making transparency and accessibility their top priorities, and ensuring that clients, customers, shareholders, employees and regulators understand the critical role they’re playing in the economic comeback.”