Sharon Stern Discusses Holistic Approach to IR

Sharon Stern Discusses Holistic Approach to IR

Sharon Stern, partner at Joele Frank, provides tips and considerations for developing an effective strategic communications plan in IR Magazine’s June 2013 issue. The article, “Goalward Bound,” cites advice from top IR professionals, including Sharon, on the numerous benefits of a comprehensive plan. Sharon, drawing from the experience she has gained over 15 years of counseling clients on investor and public relations, shares her philosophy that a holistic approach to investor relations is a key element in corporate strategic planning. She advises IROs that an IR plan “should go beyond the financial community” and may change along with the company. “IROs,” she says, “should take a fresh look at plans regularly and expect them to evolve.”